Backstage News on Rock vs. Punk, WWE Business Numbers
– WWE’s live events averaged 6,210 paid fans for the month of December 2012.
– WWE shipped 444,000 DVD’s during December 2012, up 52%. The most shipped DVD’s as of late are WrestleMania 28 with 237,000 units, CM Punk with 120,000 units, NWO Revolution with 106,000 units and the Attitude Era set with 105,000 units.
– WWE’s website had 11 million unique visitors in December 2012, down 5%. Their shop website averaged 1,903 merchandise orders per day in December 2012, up due to the Christmas holiday.
– The 30-man WWE Royal Rumble match was originally scheduled to main event last Sunday’s pay-per-view but that obviously got switched out in favor of The Rock vs. CM Punk. They are expected to main event Elimination Chamber also.
Source: Wrestling Observer Newsletter