CableFax.com has an article up looking at WWE using the WWE App to engage fans and making the App more than just a “second screen” experience.
Rob Bernstein, WWE’s VP Editorial Director of Digital and Print said, “It’s a part of our show. We don’t consider it second screen anymore. It’s adjunct programming.”
WWE has a staff of 10 people managing the WWE App, including writers, a producer, a camera guy, a talent wrangler and full tech support.
After each episode of RAW, WWE evaluates what the fans thought of the show by analyzing data from the WWE App and social media.
On Tuesday mornings, a full report goes out explaining exactly what the fans thought about it. WWE then “takes that content and it becomes a big part of the writing process.”