WWE executive Michelle Wilson spoke to Multichannel News about the reason that the traditional cable/satellite distribution of the WWE Network will not be an option at this point.
Wilson noted that WWE decided to go with an “over-the-top” Internet-based distribution due to concerns over the WWE Network failing to “gain significant distribution” from traditional television-based outlets.
“None of those distributors were particularly looking to launch more networks; if anything they were looking to rationalize their line-ups,” said Wilson.
“When we started to look at the economic tradeoffs and how quickly we could we could go over the top as compared to traditional distribution, it really became apparent that we could really give our fans a much better user experience with an over the top service.”
Check out the complete article online at BroadcastingCable.com.