Regarding WWE’s top merchandise movers, John Cena is still far and away the number one guy in terms of overall sales. Interestingly enough, CM Punk is said to be a clear-cut number two when it comes to merchandise sales, and is number one when it comes to sales on the WWE Shop website. Daniel Bryan is reportedly the number four guy in terms of merchandise.
Two names that aren’t active on a regular basis — one of which is completely inactive — that are pretty high up on the WWE merchandise sales list are Sin Cara and The Ultimate Warrior. Both of their merchandise is reportedly selling well recently, both at live events and online.
(Credit: Wrestling Observer Newsletter)